HERI-M Clothing is a high fashion clothing brand and shop located in Gothenburg, Sweden. It was founded in 1992 by Mats Bjellerup and kept as a family business throughout the years. The name of the company was changed to "HERI" in order to emphasize the importance of the brand to the local population. When Mats first decided to start selling his un
HERI-M Clothing is a high fashion clothing brand and shop located in Gothenburg, Sweden. It was founded in 1992 by Mats Bjellerup and kept as a family business throughout the years. The name of the company was changed to "HERI" in order to emphasize the importance of the brand to the local population. When Mats first decided to start selling his un
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